Articles of Interest

YOUTUBE CROWNS IT’S AD OF THE DECADE

Kobe and Messi’s Turkish Airlines spot outruns Little
Vader…

HOW DO YOU GET CHILDREN TO WEAR SUNSCREEN? A CREATIVE NIVEA AD

Short of letting a child experience the lingering pain of a sunburn, how can you really teach them the importance of wearing sunscreen?

NEUROMARKETING: HOW TO IMPROVE CUSTOMER  EXPERIENCE

Generally it is easy to keep track of purchase actions of consumers but it is fairly difficult to find out why they buy…

FACIAL RECOGNITION REALLY IS THAT GOOD

Facial recognition technology used to fight domestic violence…

HOW NEUROMARKETING AND THE SCIENCE OF INFLUENCE WILL CHANGE MARKETING

Recent reports from Google expose the current state of internet advertising—56% of digital ads are not seen by humans, and only 50% of ads are viewable. Other reports have detailed bot fraud and URL masking, which no one anticipated ten years ago…

NMSBA’s Neuro Against Smoking Study [Press Release]

This is the conclusion of a pro-bono study that used neuromarketing techniques, initiated by the Neuromarketing Science & Business Association (NMSBA). The ‘Neuro Against Smoking (NAS) Project’ is an international study supporting a tobacco free environment and healthy lifestyle…

BRANDS MUST LISTEN TO CUSTOMERS – OR DIE

Two-way conversation between companies and consumers, either through word of mouth or on social media, is an opportunity for brands to thrive, writes Maisie McCabe…

WHAT IS GALVANIC SKIN RESPONSE?

You’re crawling along the ridge, 6000 feet above the ground. Below, dark abyss. Your hands begin to stiffen into useless claws, cold air is burning in your lungs. “Careful now, watch out” – it’s just a few more pulls until you reach the top…

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

BALANCING PUSH AND PULL MARKETING

Effective marketing is combining awareness of products or services with engaging potential customers through value-added content to become brand advocates, as Greg Satell reports… 

MEASURING SUCCESS IS MORE THAN SIMPLY COUNTING CLICKS

For decades, the public relations and marketing sectors have struggled to prove their return on investment. So what key performance indicators and timescales should boardrooms be using to evaluate their success? Kate Hilpern finds out…