Welcome to NMASA!

SA Neuromarketing Guru Passes Away

Our heartfelt condolences go out to the family of Erik du Plessis, one of the marketing research greats in South Africa and probably the most knowledgeable South African on Neuromarketing! NMASA is proud to have had Erik as an Advisory Member. Read more here


The Neuromarketing Association of South Africa (NMASA) was founded in 2014 not only for individuals and companies interested in learning about the exciting new field of neuromarketing, but also for those who are active and operating in the field - to share knowledge globally with a South African focus.

NMASA is a Not for Profit Organisation, led by a Board of Directors, which works with a widely diverse portfolio of high-profile Corporate and Individual Neuromarketers, academics, researchers, advisories, experts and thought-leaders, addressing a range of issues of national importance and strategic interest to the field of Neuromarketing.

Neuromarketing has exploded in the last few years, and it is for this reason that we encourage the sharing and collaboration of everything neuromarketing. Click here to learn more about the founders.